This is the digital era, and digital photography is so popular which had to change ways for everything related to photography, including fashion photography. There is a huge demand for brands and websites alike for top-notch fashion images when it comes to professional fashion photography. Talented fashion photographers have a lot of opportunities now. A professional photographer should be able to understand the technical and aesthetic needs of a photograph and the industry and expectations of the customers to give the best output.
Starting from the location to the shade, you need to carefully arrange a fashion photoshoot. For those who want to improve their fashion photography skills, here we will discuss some tips from one of the most successful fashion photographers in the United States.
Bruce Weber is an established and renowned photographer who has been in the industry for many decades. Bruce reveals some of his success tips in fashion photography for beginners and established photographers.
1. Building a good work environment
Before thinking of the technical elements to do a photoshoot, a good photographer must always do the prep properly by creating an ideal work environment. You will be working with a model as well as the makeup artists, an art director, and assistants. As you will be running the show, it is ideal for creating an ideal environment where everyone is happy to collaborate and work together well.
2. Have specific posing instructions
It is so important to have specific instructions as you are the creative vision of the fashion photoshoot. So, you need to know how to communicate with others and how to make them pose. While shooting, you should not be vague with any
instructions, which may create only confusion.
3. Be mindful about all technical elements
You should know everything about the possibilities of the technical elements of your fashion shoot. If you are in a studio, you need to dial in the lights and optimum camera settings for perfect exposure on each frame. If you are doing street photography, you should make use of the fill flash as well portable lighting, etc.
4. Focus on models
You need to take fashion photography as storytelling rather than just focusing on clothing. With the right focus on the model well directed, the clothing may speak all by itself. To let the viewers, connect with your image, you have to emphasize the right human elements. So, keep the attention on the face and body of the model to convey the right message.
5. Choice of lens
Broadly speaking, you can find long focal lengths may offer a more flattering image for the portraiture. The best practice is to shoot on the longest focal length as your space allows and be prepared to move to a wider angle if needed.
There are a few fundamental tips by Bruce Weber for fashion photographers. We will also be discussing more such tips and tricks in the forthcoming articles of this series.